Dogs are often the first assets to be sold off. Dogs – These are low market share assets that show low growth rates. (A) Statement I is true and II is false (B) Statement II is true and I is false (C) Both Statements are true (D) Both Statements are false Answer: (B) Statement II is true and I is false. Select the correct answer from options given below. Cash cows – These are high market share assets in a slowly growing market. Third step in BCG Matrix is to calculate relative market share. Stars – These are high market share assets in a quickly growing market. Question marks – These are high growth rate, low market share assets. List out every product or service you offer, then arrange them into the following four categories: Wondering how to use a BCG matrix? The process is simple. Created by the Boston Consulting Group (hence the name), the BCG matrix offers a way to view all of your product ideas in one place and prep for a total market takeover to give you a competitive advantage as a market leader. The BCG matrix (also called a growth share matrix) is a tool that allows you to make the most of your business plans, marketing strategy, and assets by calculating their market growth and market share.
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